Babe Locks Branding
FEBRUARY 2023
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Babe Original champions originality, effectiveness, and universal accessibility in everything they do. And with Babe Locks, they’ve taken that philosophy to new heights in the haircare category. Designed to complement their cosmetic line, our packaging design approach focused on upholding the brand’s bold, premium look and feel. This packaging line was created by my team and I at Hint Creative, a thoughtful design agency in Salt Lake City, Utah. In this project, I helped specifically with developing the look and feel for the Babe Locks packaging, helped identify and choose the ultimate Pantones for the brand, and executed the design, creation and delivery of mechanical files for the Densifying Shampoo and Conditioner. Creative Direction: Christian Hansen Art Direction: Analisa Sanchez Beauty Photographer and Director: Mckenzie Thompson DP: Jonathan Checkroune Product Photographer: Derek Israelsen