Utah Symphony
FEBRUARY 2020
_ _ _ _ _
A proposed rebrand for the Utah Symphony. This rebrand takes inspiration from the rich gilded architecture of Abravanel Hall in downtown Salt Lake City, Utah where the Symphony performs. I personalized Jonathan Hoefler's typeface "Obsidian" for the "US" monogram. "Obsidian", described by Hoefler as "a majestic typeface [using] digital means to achieve traditional ends", felt appropriate for the Utah Symphony, a timeless way of experience music in a digital age.