OARS Adventures
APRIL 2021
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A redesign of OARS website with brand updates. If you visit the current OARS website, oars.com, there are hundreds of options for you to select from. In my redesign I focused on getting the user from the main page of the website to being booked for an OARS trip in as few steps as possible. I created a search function, similar to Airbnb's vacation home finder, that would help you identify quickly what adventures you would be interested in. This became the most prominent part of the landing page and helps OARS achieve their marketing goal of booking more customers by not losing them in wayside parts of the website.