Point of Purchase
DECEMBER 2020
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Point of Purchase is the new e-commerce store for BYU Design Department students, faculty, and alumni to sell hand-designed products. The name Point of Purchase emphasizes the where an individual discovers a beautiful object and collects it. I collaborated with other designers to establish the brand as well as organize and implement the backend systems for the website, packaging sourcing, inventory storage, and marketing materials. My focus for the development of Point of Purchase was in the creation of a friendly website for the business to be hosted. Point of Purchase was created in collaboration with Wil Osbourne, Gracie Nicholas, Ben Law, Hattie Roney and Aubrey Bengtzen-Jones under the direction of Linda Reynolds.